2018 AMI Online Salon
The New Zealand Pea Crab

Project Details
- Artist(s): Norman(Zhaowen) Luo; Chicago, Illinois
- Client: Leah Lebowicz
- Copyright: © 2018 Norman(Zhaowen) Luo
- Medium / software used: Autodesk 3ds Max, Autodesk Mudbox, Adobe Photoshop
- Final presentation format: Print
- Primary audience: General public
Project Description
This poster was created to demonstrate the impact of the New Zealand Pea Crab on aquaculture. The New Zealand Pea Crab is a parasitic crab whose life inside the green lipped mussel results in the mussel’s reduction in size. Design decisions were made to support overall focus, comprehension and legibility. A contrasting color scheme captures the viewer’s attention on the subject pea crab. The upper right diagram highlights the significant morphological differences between male and female pea crabs, an essential point for species introduction. Inclusion of mussels within the composition gives the viewer a sense of the relative size of the New Zealand pea crab while showing their habitat in a way which underscores the parasitic nature of the relationship. A V-shaped arrangement for the comparative illustration on the bottom left was designed to quickly visualize the pea crabs’ affect on mussel growth. Finally, concise language supplements the visual story with minimal text.
Explore more of the 2017 AMI Salon:
- All
- :: (PRO)FESSIONAL
- :: (ST)UDENT
- A-1. PRO Non-Com
- A-2. PRO Com
- B. PRO Editorial
- C. PRO Ad
- D. PRO Med-Legal
- E. PRO Book
- F-1 PRO Anim Non-Com
- F-2 PRO Anim Com
- F-3. PRO Anim Ad
- F-4. PRO Anim Med-Legal
- G-1. PRO Intactv Non-Com
- G-2. PRO Intactv Com
- G-3. PRO Interactive Ad
- G-4. PRO Games
- G-5. PRO Interactive Text
- H. PRO Sim/Pros/Sculpt
- I-1. ST Anat/Path
- I-2. ST Surgi/Clinical
- I-3. ST Molec/Bio
- J. ST Editorial
- K. ST Ad
- L. ST Anim
- M. ST Interactive