2018 AMI Online Salon

The New Zealand Pea Crab

Project Details

  • Artist(s):  Norman(Zhaowen) Luo; Chicago, Illinois
  • Client: Leah Lebowicz
  • Copyright: © 2018 Norman(Zhaowen) Luo
  • Medium / software used: Autodesk 3ds Max, Autodesk Mudbox, Adobe Photoshop
  • Final presentation format: Print
  • Primary audience: General public

Project Description

This poster was created to demonstrate the impact of the New Zealand Pea Crab on aquaculture. The New Zealand Pea Crab is a parasitic crab whose life inside the green lipped mussel results in the mussel’s reduction in size.  Design decisions were made to support overall focus, comprehension and legibility.  A contrasting color scheme captures the viewer’s attention on the subject pea crab. The upper right diagram highlights the significant morphological differences between male and female pea crabs, an essential point for species introduction. Inclusion of mussels within the composition gives the viewer a sense of the relative size of the New Zealand pea crab while showing their habitat in a way which underscores the parasitic nature of the relationship. A V-shaped arrangement for the comparative illustration on the bottom left was designed to quickly visualize the pea crabs’ affect on mussel growth. Finally, concise language supplements the visual story with minimal text.