2018 AMI Online Salon

Precision Medicine and Big Data

Project Details

  • Artist(s):  Hui Liu; Chicago, Illinois
  • Client: Northwestern Public Health Review
  • Copyright: © 2018 Hui Liu
  • Medium / software used: Adobe Photoshop
  • Final presentation format: Print Poster
  • Primary audience: Northwestern Public Health Review Readers

Project Description

This poster was created as a cover image for Northwestern Public Health Review to illustrate how precision medicine could be powered by big data technologies. Precision medicine is a new approach for disease treatment and prevention that utilizes individual genetic variation in drug response to develop targeted therapies. It is especially useful for treating complex diseases like cancer. Patients with a similar cancer subtype often respond differently to the same therapy due to genomic instability. Precision medicine can provide targeted therapies based on personal genomic testing and help diagnose cancer using tumor marker testing. To communicate such information, a digital panel is illustrated to represent a high-tech user interface. The visual emphasis is on the DNA sequence where it is gripped by the forceps to highlight the idea of  “precision” in targeted therapies. The panel and the background digital tunnel also indicate the power of big data technologies.