2018 AMI Online Salon

Personalized Cancer Vaccine

Project Detail

  • Artist(s):  David Ehlert
  • Contributors: Jared Travnicek, Inessa Stanishevskaya, Chad Hall, Regina Milner, David Ehlert; Seattle, Washington
  • Client: Moderna Therapeutics
  • Copyright: © 2017 Moderna Therapeutics
  • Medium / software used: Adobe Illustrator, After Effects
  • Final presentation format: Animation
  • Primary audience: Sophisticated generalist.

Project Description

Every patient’s cancer is unique. This is a key reason why some patients with a given type of cancer may respond to a given treatment while others with the same cancer do not. Moderna is making a cancer medicine that is tailored to each individual patient = one medicine for one patient. Cognition’s effort as science storytellers is translating the complexity of this technology in a way that drives interest/awareness in PCV to appreciate what makes Moderna’s approach novel and achievable. Our strategy: explain the science in an accessible manner that invites the viewer in and speaks to them. Voice: friendly, approachable.