2018 AMI Online Salon
Personalized Cancer Vaccine
- Artist(s): David Ehlert
- Contributors: Jared Travnicek, Inessa Stanishevskaya, Chad Hall, Regina Milner, David Ehlert; Seattle, Washington
- Client: Moderna Therapeutics
- Copyright: © 2017 Moderna Therapeutics
- Medium / software used: Adobe Illustrator, After Effects
- Final presentation format: Animation
- Primary audience: Sophisticated generalist.
Every patient’s cancer is unique. This is a key reason why some patients with a given type of cancer may respond to a given treatment while others with the same cancer do not. Moderna is making a cancer medicine that is tailored to each individual patient = one medicine for one patient. Cognition’s effort as science storytellers is translating the complexity of this technology in a way that drives interest/awareness in PCV to appreciate what makes Moderna’s approach novel and achievable. Our strategy: explain the science in an accessible manner that invites the viewer in and speaks to them. Voice: friendly, approachable.