2018 AMI Online Salon
Novartis Pipeline Compounds: Style Guide and Illustrations

Project Details
- Artist(s): Radius Digital Science
- Contributors: Brandon Pletsch, Samantha Clemens, Walid Aziz, Paul Kim, Wai-Man Chan, Elizabeth Cook, Liz O’Boyle; Montclair, New Jersey
- Client: Novartis
- Copyright: © 2018 Novartis
- Medium / software used: Autodesk 3DS MAX, ZBrush, Adobe Photoshop CC
- Final presentation format: Conference display panels, presentation decks
- Primary audience: Researchers, oncologists
Project Description
Novartis has an immense pipeline of products in development, and prior to 2018, had a range of approaches to depicting these products and their mechanisms.
Radius was tasked with performing a competitive analysis of all major pharmaceutical companies and their approach to illustrating the mechanisms of products in development, establishing a look and feel that was appropriate for both the audience and corporate culture, and finally developing illustrations for all products within the Novartis pipeline.
The project included the development of a style guide for color, depiction of cell types, biological processes, and instructional design elements.
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