2018 AMI Online Salon

Novartis Pipeline Compounds: Style Guide and Illustrations

Project Details

  • Artist(s): Radius Digital Science
  • Contributors: Brandon Pletsch, Samantha Clemens, Walid Aziz, Paul Kim, Wai-Man Chan, Elizabeth Cook, Liz O’Boyle; Montclair, New Jersey
  • Client: Novartis
  • Copyright: © 2018 Novartis
  • Medium / software used: Autodesk 3DS MAX, ZBrush, Adobe Photoshop CC
  • Final presentation format: Conference display panels, presentation decks
  • Primary audience: Researchers, oncologists

Project Description

Novartis has an immense pipeline of products in development, and prior to 2018, had a range of approaches to depicting these products and their mechanisms.

Radius was tasked with performing a competitive analysis of all major pharmaceutical companies and their approach to illustrating the mechanisms of products in development, establishing a look and feel that was appropriate for both the audience and corporate culture, and finally developing illustrations for all products within the Novartis pipeline.

The project included the development of a style guide for color, depiction of cell types, biological processes, and instructional design elements.