2018 AMI Online Salon

Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation

Project Details

  • Artist(s):  Sara Jarret; North Wales, Pennsylvania
  • Client: Philip A. Rea/University of Pennsylvania
  • Copyright: © 2018 Text Copyright / Philip A. Rea, Mark V. Pauly, and Lawton R. Burns; Illustration Copyright / Sara Jarret
  • Medium / software used: Adobe Photoshop and Adobe Illustrator
  • Final presentation format: Printed book
  • Primary audience: Undergraduate and/or graduate students of healthcare economics, life sciences, and the medical sciences

Project Description

Medical innovations are typically eagerly adopted, but also treated with skepticism by the public who are concerned about high prices and related benefits. There is also a major concern over the failure to bring cures for important diseases to market. Readers of this book will come to better understand not only the underlying science but also the economics and management of these issues, and gain insight into what to expect from the pharmaceutical and medical device industries and how to judge the value of their products. The economics, management theory, and science itself associated with each investigation are presented in non-technical ways that use explanatory figures of the critical biology to make the central story accessible to readers. Ultimately, the languages of science and business are brought together through various investigative case studies with accompanying illustrations that explain the underlying science.