2018 AMI Online Salon

How a Bruise Forms

Project Details

  • Artist(s):  Alisa Brandt; Baltimore, Maryland
  • Client: David Rini, Donny Bliss (Art as Applied to Medicine, JHU)
  • Copyright: © 2018 Alisa Brandt
  • Medium / software used: Cinema 4D, After Effects, Photoshop
  • Final presentation format: Educational video
  • Primary audience: General public

Project Description

Bruises happen frequently in everyday life, but people may be unaware of the process that occurs under the skin to form the bruise and change its colour during healing. This short 3D animation is designed to teach interesting, basic facts about bruises. A simple story leads the viewer through an impact and blood vessel damage, phagocytosis of red blood cells, heme breakdown, and resolution of the bruise over time. A cartoon character engages the viewer and helps create a warm, cheerful atmosphere throughout the animation, together with a rounded shape-based style, painted backgrounds, and toon/cel-shading. The goal of the project is to distill a complex topic into an animation that is concise, understandable, and non-threatening for a general audience.