2017 AMI Online Salon
Fetal conditions treated by UC Davis Fetal Care and Treatment Center

Project Details
- Artist(s): Zina Deretsky
- Client: UC Davis
- Copyright: © 2018 Zina Deretsky
- Medium / software used: Adobe Illustrator and Photoshop
- Final presentation format: web
- Primary audience: Expecting mothers with possible complications to their fetus
Project Description
UC Davis Fetal Care and Treatment Center offers cutting edge in utero treatments for ailing fetuses. They discovered that they needed a ‘common conditions’ sections on their webpage for expecting mothers with possible fetal complications to show what could be treated. The palette and look was meant to be jewel-like: not to hide the problems depicted, but not to make them too graphic either.
Explore more of the 2017 AMI Salon:
- All
- A-1. PRO Non-Com
- A-2. PRO Com
- B. PRO Editorial
- C. PRO Ad
- D. PRO Med-Legal
- E. PRO Book
- F-1 PRO Anim Non-Com
- F-2 PRO Anim Com
- F-3. PRO Anim Ad
- F-4. PRO Anim Med-Legal
- G-1. PRO Intactv Non-Com
- G-2. PRO Intactv Com
- G-3. PRO Interactive Ad
- G-4. PRO Games
- G-5. PRO Interactive Text
- H. PRO Sim/Pros/Sculpt
- I-1. ST Anat/Path
- I-2. ST Surgi/Clinical
- I-3. ST Molec/Bio
- J. ST Editorial
- K. ST Ad
- L. ST Anim
- M. ST Interactive