2017 AMI Online Salon

Fetal conditions treated by UC Davis Fetal Care and Treatment Center

Project Details

  • Artist(s):  Zina Deretsky
  • Client: UC Davis
  • Copyright: © 2018 Zina Deretsky
  • Medium / software used: Adobe Illustrator and Photoshop
  • Final presentation format: web
  • Primary audience: Expecting mothers with possible complications to their fetus

Project Description

UC Davis Fetal Care and Treatment Center offers cutting edge in utero treatments for ailing fetuses. They discovered that they needed a ‘common conditions’ sections on their webpage for expecting mothers with possible fetal complications to show what could be treated. The palette and look was meant to be jewel-like: not to hide the problems depicted, but not to make them too graphic either.