2018 AMI Online Salon

Cancer Immunity Cycle: Botanical Installation

Project Details

  • Artist(s): Radius Digital Science
  • Contributors: Brandon Pletsch, Dolina Viemeister, Paul Kim; Montclair, New Jersey
  • Client: Bristol-Myers Squibb
  • Copyright: © 2018 Bristol-Myers Squibb
  • Medium / software used: Autodesk 3DS MAX, Dandelions, Wisteria, Hydrangeas, Wire
  • Final presentation format: Physical exhibit booth installation
  • Primary audience: Oncology nurses

Project Description

Oncology nurses are often at the front line of scientific communication for patients undergoing new treatments, and this is certainly true of immuno-oncology. In fact, numerous surveys have shown that nurses expect industry to provide helpful ways to teach patients about their bodies, diseases and treatments.

Radius was tasked with developing a visual installation that would not only reinforce nurses’ knowledge about the cancer immunity cycle but do so in such a way that would be memorable and cut through the noise of a technology-heavy exhibit floor.

The floral installation leveraged an established ‘garden analogy’ of immuno-oncology, where the human body is represented as a garden, healthy cells are represented by desirable plants and flowers, and cancer is represented by weeds (such as dandelions). Radius therefore developed an entire garden-themed exhibit booth, the centerpiece of which was the botanical installation.