2018 AMI Online Salon

Brain & Behavior: An Introduction to Behavioral Neuroscience

Project Details

  • Artist(s):  Marcelo Oliver
  • Contributors: Marcelo Oliver, Carolina Hrejsa, Christina Lorenzo, Christina Wheeler, Minz Joseph,  ,  ; Ingleside, Illinois
  • Client: SAGE Publications
  • Copyright: © 2018 SAGE Publications
  • Medium / software used: Adobe Photoshop CC, Adobe Illustrator CC
  • Final presentation format: 8.4 x 0.8 x 10.8 inches
  • Primary audience: College level students studying Biological/Physiological Psychology

Project Description

BSI was chosen to update and revise old artwork in the newest edition of Brain & Behavior: An Introduction to Behavioral Neuroscience. The old artwork consisted of hand-drawn artwork with flattened labels on a gradient background. The client wanted to not only refresh the artwork to a clean, crisp edge style, but also to eliminate the gradient background which was unnecessary, unappealing, and preventing digital use for ebook interactivity. The project manager and team of newly trained BSI illustrators worked to keep the style seamless and artwork accurate to enable deep learning on an otherwise difficult subject of neuroscience. Please note tabbed pages for new BSI illustrations.