2018 AMI Online Salon

Bam, Zap, Kapow: Brain Augmentation With Cognition-Enhancing Drugs

Project Details

  • Artist(s):  Andrew Rekito; Chicago, Illinois
  • Client: Journal of the American Medical Association
  • Copyright: © 2017 American Medical Association
  • Medium / software used: Adobe Photoshop and Illustrator
  • Final presentation format: print and web
  • Primary audience: clinicians and healthcare professionals

Project Description

This illustration is featured within a JAMA Medical News & Perspectives article titled “Chess Study Revives Debate Over Cognition-Enhancing Drugs” that discusses the nonmedical and recreational use of cognition-enhancing drugs (CEs.) CEs are prescription medications used to treat conditions such as attention-deficit/hyperactivity disorder, narcolepsy, sleep apnea, and shift work disorder, but they are often used in nonprescription scenarios to enhance mental performance. The image’s purpose is to attract readers with a loud comic book and pop art style and to evoke the idea of a “super-powered brain” with pharmaceutical assistance.