Jennifer E. Fairman, CMI, FAMI
Starting and maintaining a successful business practice takes more than winning projects and meeting deadlines. It also takes commitment to understanding, researching and prospecting the marketplace for new projects and repeat business. Marketing is an often obscure and intimidating topic, but one that is necessary to achieve a sustainable business practice. This talk will take the audience through the process of the development and best practices in strategic marketing techniques. By definition, this talk will cover small business marketing as the management philosophy according to which a firm’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants.
Jennifer Fairman brings over 20 years of experience in science, illustration, entrepreneurship and business practices, and communication to be an effective visual problem-solver and educator. She specializes in medical and scientific illustration for publication and patient education, 2D animation, web publishing and information design. She eagerly utilizes her diverse interests to broaden the spectrum of her practice into new areas of biomedical communication, and strives to instill these and many other principles in her students and mentees. Her work is highly recognized by the AMI, Illustrators Club of DC, National Science Foundation, Smithsonian Women’s Committee, James Smithson Society, and Vesalius Trust. Jeni received a BS in Biological Sciences and a BA in Studio Art while minoring in German language from the University of Maryland. She also received her MA in Medical and Biological Illustration from the Johns Hopkins University School of Medicine where she currently is an Associate Professor in the graduate program of Art as Applied to Medicine. She most recently graduated with her Master of Professional Studies in the Business of Art and Design from the Maryland Institute College of Art (MICA). The Ratcliffe Foundation named Jeni it’s top grant winner of MICA’s third annual UP/Start Venture Competition. Jeni is a professional member and served on the Board of Governors of the AMI. She is also a professional member of the GNSI, The Illustrators Club of Washington, DC, and has served the Vesalius Trust for 4 terms as a Board Member and currently, Advisor. Jeni is the 1999 recipient of the Trust’s prestigious Inez Demonet Award. She is also a Fellow of the AMI and received its Outstanding Achievement Award.