Debbie Irwin –
This presentation is designed to inform and instruct medical illustrators involved in the development and production of medical/surgical/anatomical/cellular animations and videos about the value of using professional voiceover artists in their productions.
Even with an excellent story and compelling visuals, if there is no audio it can feel like something is missing, without you necessarily knowing why. A professional voiceover artist who has skills in presenting complicated technical medical language adds credibility and polish to the end product. Some people are visual learners, some are auditory learners, and the more senses that are engaged, with imagery, text, music, sound effects and voice, the more impact the message has by being easier to understand and remember.
Bad audio on the other hand can ruin good video! Hear examples of both and begin to develop your ear for the difference quality can make in the overall presentation.
The more professional each element is — the writing, illustration, animation, art direction, voiceover— the better the completed video or animation will be, resulting in greater engagement, and ultimately the work being taken more seriously.