Hannah Ahn –
As access to global information has become easier with technological advances, social media has become an efficient way for the world to stay connected. Medical institutions have adopted social media practices to expand their businesses, using it as a marketing tool and a way to reach their audience. CTisus, a radiology teaching website, has adapted the tools offered by social media not just for marketing, but also for dissemination of medical education. Through trial and error, we learned that Facebook can function as a supplement to our teaching website. Data collected over the last 3 years has allowed us to track our user’s interests and helped us develop a plan for how we manage our social media accounts. We have learned that having a steady stream of content that mostly consists of images and videos were important in drawing in viewers. In this presentation, we will discuss an introduction to CTisus’s Facebook page and its impact on the dissemination of medical education. We will also review how to utilize the tools that Facebook offers to plan and manage an educational social media page.