Augmenting Pharma and Device Client Engagement with AR

Rick Gersony, FAMI –

Pharma and medical device sales people have less time to effectively communicate complex ideas and engage their clients. One solution is to transform traditional business card into a delightful augmented reality (AR) teaching tool that enhances and extends the engagement. We created both a Pharma and Medical Device AR Apps that use images on business cards to launch powerful teaching tools. A pre-recorded video will demonstrate how the sales person might engage with a client by providing a memorable experience and share important information about new medications and devices. An image on a business card is used as a marker to launch the AR experience in the app and becomes a convenient distribution item to be shared among colleagues and patients. The Apps uses animated 3-dimensional models in the AR environment to enhance spatial understanding of the mechanism of disease and mechanism of action of products beyond the flatter representation of traditional media. The presenter will share positive and negative feedback from the field as well plans for next steps.