Jeff Day –
Video is the fastest growing media shared online today. But can we use it effectively to spread health messages and point consumers to trusted health resources? This is the first year that MedlinePlus is experimenting with online explainer videos in an attempt to extend its consumer health audience reach through the National Library of Medicine. In this talk, we will overview trends in online video and report on our own experiences from throughout the year, including adventures in analytics, copyright conundrums, and accessibility aspirations. Jeff’s work is supported by the National Institutes of Health, National Library of Medicine.