Jennifer E. Fairman, CMI, FAMI

This presentation is a fusion of Jeni’s two favorite teaching topics: small business and the web. Since the advent of the World Wide Web, websites have become more robust, interactive, and social. Add to that the everyday use of mobile devices, and everything is accessible on the go. For a small business to be successful at communicating its value proposition to customer segments, an online presence, either through a website or through social media, is essential.

This talk will focus on the variety of most effective social media tools and strategies, giving the viewer a better understanding of how to leverage these tools as channels to attract prospective clients. Emphasis will be on creating a cohesive online brand and message.

Jennifer E. Fairman, CMI, FAMI

Jennifer E. Fairman, CMI, FAMI

Jennifer E. Fairman, CMI, FAMI brings over 20 years of experience in science, education, business, research, communication, and design to be an effective visual problem solver. Her work is highly recognized by the Association of Medical Illustrators, Illustrators Club of DC, The National Science Foundation, Smithsonian Women’s Committee, James Smithson Society, and the Vesalius Trust.

Jeni received a B.S. in Biological Sciences and a B.A. in Studio Art from the University of Maryland. She also received her M.A. in Medical and Biological Illustration from the Johns Hopkins University School of Medicine where she currently is an Assistant Professor in the graduate program of Art as Applied to Medicine. She is pursuing her Master of Professional Studies in the Business of Art and Design at the Maryland Institute College of Art.

She served as a scientific illustrator and research associate in entomology for the Smithsonian Institution in Washington, DC. She also interned for Hurd Studios in Brooklyn, New York, one of the pioneers in medical animation, where she storyboarded and illustrated for patient education medical videos.

Since founding Fairman Studios in 2000, Jeni has helped clients by using accurate and aesthetic communication visuals. She is the 1999 Inez Demonet Scholar, an AMI Fellow and the recipient of the AMI’s Outstanding Achievement Award.