William “Bill” Andrews, MA, CMI, FAMI

This fascinating presentation is about the use of a design charrette as an alternative to the traditional focus group for gathering formative-stage qualitative data from the intended end user regarding print communications materials. A charrette is a time-limited goal-oriented “hack-a-thon.” Typically, it is performed by professionals but when flipped it can be a powerful research tool for gathering qualitative data from end users.

William "Bill" Andrews, MA, CMI, FAMI

William "Bill" Andrews, MA, CMI, FAMI

Bill Andrews has been using Corel Painter to create award-winning illustrations since the mid 1990s. Bill is a Professor of Medical Illustration at Augusta University. He received his B.A. in Art from the University of Texas at Austin and his M.A. in Biomedical Communications from the University of Texas Southwestern Medical Center at Dallas. He is currently pursuing a Ph.D. in Health Promotion, Education and Behavior at the University of South Carolina.  He is a Certified Medical Illustrator and a Fellow of the Association of Medical Illustrators. Bill is a past president of the AMI, and the founding president of the Vesalius Trust. Bill is the leader for the Painter Painters Group on the OMC. Bill has received dozens of professional awards for his illustration work and has had numerous pieces included in juried exhibits, and in public and private collections around the world. He is a recipient of the Brödel Award for Excellence in Education.