Continental Breakfast (all attendees)
7:00am – 8:00am | Atrium A Foyer
New AMI Board of Governors Meeting
7:00am – 8:00am | Room A705
7:30am-12:30pm | Room A706
7:00am – 2:00pm | Atrium A Foyer
Session 6 – Beyond Expectations
8:00am – 10:00am | Atrium A
CEUs: 0.15 Art, 0.05 Business
Can gamers revolutionize neuroscience?
Amy Robinson Sterling
We’ve learned more about the brain in the past 10 years then in all of human history. Today’s technology allows us to look closer, faster, affording researchers an unprecedented view of the organ that makes us human. Yet there’s a catch-22 in big data analysis. Neuroscientists are struggling to derive insight from today’s ever-growing catalog of neural datasets. That’s where Eyewire comes in. We’ve paired analysis with deep learning, turning neuroscience image analysis into a 3D puzzle game played by hundreds of thousands of people around the world. To truly engage the world, we must do more than make discoveries. We must share them. That’s why we’ve been paving the way for a new era of neuroscience in which design guides the growth of discoveries beyond lab walls. Working in mediums ranging from images and animations to interactive web and virtual reality, Sterling will touch on an exciting and fast-growing realm: the integration of design and medical illustration community: how can we convert discoveries made behind lab doors into beautiful experiences that showcase the beauty and wonder of the brain?
Amy Robinson is the Executive Director of EyeWire, a game to map the brain that began at MIT. EyeWire crowdsources neuroscience, challenging hundreds of thousands of players around the world to solve 3D puzzles, which actually map out neurons. This allows neuroscientists to chart synaptic connections and model circuitry. Robinson has advised The White House OSTP and the US Senate on crowdsourcing and open innovation. Under her leadership, Eyewire’s neuroscience visualizations have appeared at TED and in Times Square NYC. She helped create the world’s first neuroscience virtual reality experience. Robinson curates the NIH 3D Print Exchange Neuroscience collection, which features several 3D printable neurons discovered by Eyewire gamers. Fast Company credits Robinson with “making neuroscience into a playground for the hot tech du jour.” Robinson has written for Vice, the BBC, Nature, and Forbes. She tweets @amyleerobinson.
Drawing for the blind: Making our work more accessible for the disabled
Jeff Day, MD, MA
As medical illustrators, our work is meant for the sighted. However, with some planning and thoughtfulness, we may be able to expand some of our work to accommodate those with low-vision or even the blind. Jeff will give some simple tips to expand your work for the visually disabled, explain how assistive technologies work for those making images for the web, and most excitingly, provide a brief overview of government accessibility standards.
Jeff Day, MD, MA is your friendly, neighborhood comics-column editor for the AMI Newsletter, and also a research fellow at the National Library of Medicine, exploring ways to incorporate interactive visuals on federal websites.
Around the world in 20 minutes – International business as a medical illustrator
When Marcelo Oliver began working at Anatomical Chart Company in 1992, the company’s owner conducted business internationally via telex and fax. Communicating would take days or weeks, but doing business with Asia in the 1980’s and early 1990’s was the new frontier. The presenter was intrigued, however, and in 1999 had the opportunity to travel internationally for a medical device company as Marketing Director. He was hooked! Within a few years, Mr. Oliver founded Body Scientific International to pursue international business and has subsequently done a considerable amount of international business travel. The presentation will detail how to travel internationally, communicate, embrace cultural differences, be open to experiences, put your medical visual minds to work, design new products overseas, manufacture, copyright/patent, network, and attend international trade shows.
Marcelo Oliver graduated from the University of Michigan medical illustration program in 1992. Since then Marcelo has worked as medical illustrator and creative director at Anatomical Chart Company, Director of Marketing at two Medical Device companies, President at Denoyer-Geppert Science Company, and currently president and owner of Body Scientific International, LLC. While working at Heartsine, Inc. around 2001-2004, Marcelo found he enjoyed traveling as much as medical education and decide to combine these passions into a business. Thus Body Scientific International was born. Over the past 15 years Marcelo has traveled around the world learning and building international businesses in China, Taiwan, Hong Kong, Brazil, Peru, and the United Arab Emirates.
Normativity and Diversity in Healthcare Imagery
Katja Tetzlaff, MS, Jennifer Hollis, Linda Marie Martinez
For centuries, the image of health has been represented almost exclusively by an idealized white, tall, thin, attractive, and able-bodied male. This lack of diversity leads to erasure and disenfranchisement of people who fall outside the “standard white male” paradigm (people who are the vast majority of the population) and dangerously conflates beauty with health. Furthermore, when the image of what is healthy is narrowly represented by one body type, people can become unconsciously biased against those who do not fit this archetype. Diversity is not pathology – it shows the vastness of natural human differences that should be represented and celebrated in our work. To uphold the principles of respect and equality that are the foundations of medicine, we need to address the problems of normativity, prioritize inclusive representation of all kinds of people and bodies, as well as diversify the demographics of our profession and graduate programs.
Katja Tetzlaff is a freelance medical illustrator, LGBTQQAI+ health advocate, trans- and intersex medical activist, and sex ed instructor. Outside of these roles, they* are also a guest lecturer for colleges around Chicago about transgender health, transgender law and bioethics, and normativity in healthcare for Gender & Women’s studies, Human Sexuality, and M3 medical students. Katja is on the Association of American Medical College’s LGBTQAI committee to improve medical education about queer health topics. (*Katja’s pronouns are they/them/theirs)
Linda-Marie Martinez is a graduate student at The University of Illinois at Chicago. Before enrolling in this program she taught math for six years at Travis High School in Austin, Texas. Linda-Marie was awarded the honor of “Teacher of Promise” and went on to write math curriculum for the district.
Linda-Marie’s research and career interests are in creating engaging learning materials for the fields of science and medicine. She works in a broad range of mediums including virtual reality and gaming to accomplish this goal. She is passionate about teaching things well, so no one is ever discouraged from learning something new because it seems “too hard”. Linda-Marie attended St. Edward’s University in Austin, Texas and received her B.A. in Art.
Jennifer Hollis received a Master of Science in Biomedical Visualization at the University of Illinois at Chicago. She attended Indiana University, where earned a B.S. in Kinesiology and Minor in Biology.
Post graduation, Jennifer worked as a contract toxicology technician at Eli Lilly and Co., one of the world’s leading pharmaceutical companies headquartered in Indianapolis, IN. During this time, she discovered the world of medical illustration and knew it was the career she desired. Currently, Jennifer continues to explore her passion for dance by producing an interactive exhibit to educate the general public on dance’s beneficial effects on cognitive function. With further research and development, this research may have implications for neuro-rehabilitation of cognitive impairments in aging and/or trauma.
Visualizing Thought in Medicine: Cognition, Drawing, and the Images of the Mind
We often recite the truism, “a picture is worth one thousand words.” But what does it mean? On deeper inspection, it suggests that there has always been a strong correlation between how we think, our perception of the world, and how we choose to convey that knowledge. The same is true in medicine. Visualizations, it seems, can be both internal and external—but what is the relationship between the two? Is the media that we generate an exact representation of our knowledge? If so, how do we know if it teaches efficiently? Fortunately, the literature on human cognition provides some clues to these questions. In this survey of research, we will explore how visualizations shape our minds and our minds shape our visualizations. Through the inner and external worlds of perception, generation, and interpretation, the processes behind what we see, what we know, and what we create reveal tantalizing evidence for how mental and external models are formed. The presentation will conclude in insights about misinterpretation, novice and expert learners, and how drawing can be used as a reflective tool in education.
Matt Cirigliano, M.S., received his master’s degree in biomedical visualization from the University of Illinois at Chicago in 2010, and has since worked at various production studios on both coasts. Now a doctoral candidate in NYU Steinhardt’s Educational Communications and Technology program, he is interests span cognitive science, psychology, visual representations, and the learning sciences. While also a freelance artist and designer, he is employed at NYU’s CREATE laboratory, researching simulations and games for learning. Additionally, he serves as a research assistant at the NYU School of Medicine, where he is involved in research on data-mining, perceptual learning, and analytics in medical education.
Alan Cole Scholar Talk: Stochastic: An inquiry based module of molecular scale interactions
Stochastic is a user-controlled education module to explore molecular concepts that are often misunderstood. The rate of advancement in biological research and discoveries has increased the gap between undergraduate biology education and twenty-first century biology. Students regularly struggle with core concepts in biology, particularly cellular processes, creating misconceptions that are difficult to correct.
Studies have shown that prior conceptions are resistant to change, and that assessment should focus on students actively engaging in constructing meaning, rather than passive recall of information. The power and flexibility of new technology can help in actively engaging learners with material. Interactive visualizations provide a non-linear form of communication that allows the audience to directly interact with information to draw their own conclusions. Stochastic engages students in inquiry based learning as a potential for students to question their preconceptions and challenge their own knowledge – fundamentally what scientists practice daily.
Melissa Phachanhla is a graduate student in the Biomedical Communications program at the University of Toronto. She has previously attended McMaster University’s Health Sciences program and OCAD University’s Digital Futures program. Her time at McMaster was focused on inquiry based and collaborative learning. She went on to work for the program, researching higher education pedagogy and communication within science academia. While at OCAD University, she was exposed to the “maker community,” and design thinking for innovative solutions.
Meet the Speakers + Coffee Break
10:00am – 10:30am | Atrium A Foyer
Session 7 – Expanding Medicine
10:30am – 12:00pm | Atrium A
CEUs: 0.10 Art, 0.05 Biomedical
Draw One, Do One, Teach One: Changing the Paradigm of Surgical Education Through the Visual Arts
The traditional approach to surgical training has been based on an apprenticeship model, requiring long hours in the operating room. Due to increased litigation, work-hour restrictions, and demands on surgical trainees to be knowledgeable about evidence-based practices, less time is spent in the operating room than ever before. To some extent, simulation can be used to supplement operating room experience. However, simulators can be costly, limited in their applicability to a variety of procedures and often lack portability.
Linda Lee proposes that drawing can provide a much needed adjunct to surgical experience. The presenter’s research group consists of medical illustrators and surgeons with a strong interest in medical education. This session will detail ongoing research that examines the benefits of drawing in surgical education. It will also highlight the potential role for medical illustrators in educating future surgeons, given their unique foundation in the visual arts and sciences.
Linda Lee, MD is a Pediatric Urologist in Victoria, British Columbia, Canada. During her pediatric urology training, she began sketching in order to learn and develop complex reconstructive surgical procedures. This lead to a collaboration with faculty (Shelley Wall, Michael Corrin) in the Department of Biomedical Communications (BMC) at the University of Toronto on the use of drawing in surgical education. Linda also writes a blog entitled Art of Surgery on her experience as a surgeon interested in medical illustration. She completed her Medical Degree at Queen’s University, Urology training at the University of Western Ontario and Pediatric Urology training at the Hospital for Sick Children in Toronto, Ontario. She is currently working on her Masters in Health Sciences in Bioethics at the University of Toronto.
Practical Procedures in Nursing (PPN); a digital procedures manual for nurses
Kari C. Toverud
Practical Procedures in Nursing (PPN) is a digital decision support tool for nursing care and procedure documentation. PPN is designed to meet the demands of a knowledge-based practice, patient safety, and quality assurance. PPN also contributes to consistent and coordinated care across nursing and clinical settings. Globally there is an increasing focus on requirements regarding professional responsibility and evidence-based practice for nurses. Health care providers are required to have updated and quality-assured procedures, and all patient treatment must be digitally documented in patient journals.
PPN is an electronic database covering approximately 370 nursing procedures based on the most up-to-date knowledge in research and professional development. PPN is distributed in both Norway and Denmark.
PPN contains over 1000 medical illustrations, animations and videos which visualize and support the performance and devices utilized in the procedures. All the medical illustrations and animations are illustrated by Kari C. Toverud, a board-certified medical illustrator.
Kari C. Toverud, M.S. is one of only two illustrators in Norway with a Master of Science degree in medical illustration and one of only two board certified medical illustrators in all of Europe. She received her degree from Georgia Regents University (formerly Medical College of Georgia) in 1983. She has been working as an award-winning medical illustrator for 32 years. She provides informative medical illustrations, animations, interactive learning sites, and storyboard script writing for a variety of clients including publishers, medical journals, physicians, advertising agencies, and the pharmaceutical industry. She has provided illustrations for over 230 textbooks for medical, nursing, junior high, and high school students as well. Many of these titles have been translated into Danish, Swedish and Finnish.
Creating the next generation of educational materials in a college of veterinary medicine
Jim Moore, Scott Brown
Educational Resources, a department in the College of Veterinary Medicine at the University of Georgia, is striving to develop the next generation of interactive educational materials. Working collaboratively with faculty members, undergraduate students in scientific illustration, animation and game design, and K-12 teachers, personnel in Educational Resources are working to address a problem that they perceive to be hampering education from kindergarten through medical school: students’ reliance on memorization of facts rather than mastery of concepts. This presentation will review Educational Resource’s approach to addressing this problem through the development of well designed, interactive educational materials that focus on topics today’s students struggle to master. Highlighted will be the various ways the medical illustrators in the department play key roles throughout the process.
Jim Moore, DVM is even older than Scott, having earned his Doctor of Veterinary Medicine from the University of California in 1974. After completing advanced clinical training in equine surgery and a PhD in physiology, he joined the University of Georgia, where he has worked as an equine surgeon, researcher and department head in the College of Veterinary Medicine. He now serves as Director of Educational Resources, where he works with medical illustrators on staff, in the College’s Certificate of Comparative Medical Illustration program, and in an NIH-funded project designed to improve the teaching of undergraduate physiology. In his current role, he helps coordinate efforts to create and implement new interactive educational approaches to the training of veterinary students and to stimulate the interest of children in science at the K-12 level. In 2015, Jim became an Apple Distinguished Educator and collaborated with two elementary school teachers in New York and California on a bilingual multi-touch book about the heart and lungs that now is being used in English for Speakers of Other Languages (ESOL) classes.
Scott Brown, DVM received his veterinary degree from the University of Pennsylvania in 1982 and is Board Certified in Veterinary Internal Medicine. He is presently the Associate Dean for Academic Affairs at the University of Georgia where he is a Josiah Meigs Distinguished Teaching Professor in the Department of Physiology & Pharmacology. He has received $11 million in extramural grant support and published over 200 research articles, abstracts, and book chapters on topics related to veterinary medicine. The focus of his current scholarly activity is the role of interactive technology in student learning.
UWorld: A Step Up Creating high quality preparatory materials for STEP and NCLEX
This presentation will be a history and description of UWorld, the leading company for creation of study materials for medical and nursing student board exams. It will also describe the influence of medical illustration to the development and popularity of the company’s product, and reveal how UWorld intends to grow in the future.
Vesalian Scholar Talk: Prostate Cancer Patient Education in Sexual Health and Intracavernosal Injections: A Visual Solution Using a 3D Animation
It is common for men, who have been treated for prostate cancer (PC), to experience erectile dysfunction (ED). Intracavernosal injections (ICI) are an effective treatment for ED with a high success rate; however, few patients actively choose ICI as treatment. Visual resources, specifically the uses of a linear narrative, can be an effective solution for educating patients in self-injections, and addressing the stigma and misconceptions about penile injections. In this study, an ICI patient education animation was developed for comparison with the current standard of care, which is a text-based pamphlet used at Princess Margaret Cancer Centre. The study examines patients’ confidence to perform penile injections before and after viewing the animation and their overall satisfaction with using an animated narration in depicting sensitive subject matter. While ICI have a high success rate, there are communication and emotional barriers that prevent patients from actively choosing to use the treatment. The hope is that an animated narrative educational tool will be an effective alternative to presenting this complex topic, allowing patients to be successful in their treatment.
Susan Le is a second year graduate student at the Masters of Science in Biomedical Communications program at the University of Toronto. She completed her Bachelor of Science at Queen’s University in the Life Sciences, specializing in Cancer Research in her final year of undergraduate studies. As a high school student, she completed the regional arts program at Mayfield Secondary specializing in the visual arts, providing her with the opportunity to develop and explore varying traditional art media. With a background in both the sciences and fine arts, she is currently pursuing an education in biomedical communications.
Meet the Speakers + Coffee Break
12:00pm – 12:30pm
Lunch on Your Own
12:30pm – 2:00pm
1:00 – 5:00pm | Atrium BC
Session 8 – Expanding Education
2:00pm – 3:30pm | Atrium A
CEUs: 0.15 Art
3D Surgical Simulation for Reconstructive Surgery with Tissue Expansion
For soft tissue reconstructive surgery requiring tissue expansion, the presenter has developed a hybridized process for the planning and simulation of the surgical intervention. The simulation involves 3D image acquisition, 3D printing, and the creation of a silicone skin overlay. Tissue expansion is inherently unique to each patient, disallowing for a standardized method of surgical planning. The pre- and intraoperative decisions of the surgeon determine the outcome and success of the surgery. The primary question the surgeon must answer is where to place the cuts to efficiently repair the defect and achieve the best cosmetic outcome. Since there are many possible incision angles to make, preoperative planning is critical for a successful outcome. Reduced time under general anesthesia is an ancillary benefit of custom surgical planning. These innovative hybrid models have proven valuable to both the surgeon as well as the family/patient undergoing surgery, as the visualization of the final outcome becomes tangible.
Matthew Batie has been a Clinical Engineering Specialist at Cincinnati Children’s hospital for the past 8 years. He specializes in 3D printing and electrical engineering. Matt creates 3D products for plastic surgery, pathology, developmental biology, as well as models and templates for planning complex reconstructive surgeries using innovative techniques and materials. He has a strong background in designing other clinical and research applications. Matt designs custom simulation and building electromechanical devices for use in research studies.
Animation and active learning with undergraduate science students
Marc Dryer, BA, MSc, MScBMC
There are certain misconceptions held by students in biological science education that are notoriously difficult to overcome. Students have a particularly tough time understanding and conceptualizing the structure of the chromosome at different stages of the cell cycle, and identifying the difference between a gene and an allele. Can we use new forms of media to help dislodge the misconceptions that first and second year undergraduate students hold about these topics? Researchers at the University of Toronto Mississauga have tested the efficacy of animation and active learning to address these issues in ways that traditional lecture and reading cannot. This session will discuss the study and its results.
Marc Dryer, BA, MSc, MScBMC is an Associate Professor, Teaching Stream, in the Biomedical Communications graduate program at the University of Toronto. He also currently serves as its Associate Director. Marc stumbled upon the profession of medical illustration while studying the role of developmental timing in the evolutionary changes to the primate face. A few illustrations of the descent of the testicle in an embryology class were enough to tug him, with the insistence of the gubernaculum, into a life of visualizing science. Still interested in the primate face, he teaches courses in forensic facial reconstruction, as well as archaeological data visualization, and 3D animation for scientific and medical visualization.
Enhancing Application & Game Development Through Medical Illustration
Applications and games are making an impact in the field of health and wellness. Our ability to combine medical illustration and technology allow us to improve healthcare knowledge, communication and care. This session will delve into the creative team environment and walk you through the process from concept to publication using the example of the award winning application “OT Kinesiology Pro-Consult” (featured in Association of Schools and Programs of Public Health) and will include the importance of having a content expert and maintaining accuracy.
Lynsey Ekema is a full time Mobile/Web Application Developer at Augusta University. She earned her Masters in Medical Illustration at the Medical College of Georgia (MCG) and her B.F.A. in Illustration from the Savannah College of Art and Design. Through her education in undergrad Equine Anatomy, Lynsey was introduced to medical illustration and realized her passion for the combination of science and art while incorporating design skills and technology. In May 2012, Lynsey joined the Instructional Design and Development team at Augusta University. The team consists of designers and developers that create high-end mobile, desktop and multimedia applications for faculty, staff, and students in the healthcare industry and educational setting. With Lynsey’s experience in the operating room supported by research, the team is able to visualize the dynamics of anatomy and put it into a visual story in order to enhance learning.
Muriel McClatchie Lecture: The Saga of the Jamie Wyeth Anatomy Sketchbook
One summer about 45 years ago, Bob Demarest taught and sketched cadavers in the morgue at the College of Physicians & Surgeons with Jamie Wyeth. Jamie left his sketchbook with Bob and it was lost in Bob’s files for almost half a century until its re-emergence in May, 2015.
This extraordinary discovery prompted Bob to revisit his memories of that time, including his meeting Andrew and Betsy Wyeth. Bob saw Andrew’s sketches and paintings and learned how both Andrew and Jamie approached a painting project.
The saga ended with Bob presenting Jamie’s sketchbook to the Brandywine Museum in Chadds Ford, PA for their permanent collection. Jamie’s sketches for his first commission will be shown, as will Andrew’s preliminary sketches for his famous painting titled Christina’s World.
Bob Demarest spent his entire career at Columbia University’s College of Physicians & Surgeons, where he served as the head of the medical illustration unit before becoming the Director of the Center for Biomedical Communication. His medical illustrations and relevant papers are now being housed in the Permanent Archives at the Health Sciences Medical Library of Columbia University. Bob has received the prestigious Lifetime Achievement Award from the Association of Medical Illustrators. For his service to medicine, the Johns Hopkins University School of Medicine presented him with the coveted Crosby Medal in 1995. He recently wrote a book on the famous American painter, Winslow Homer and has presented many lectures on Homer at museums and societies across the United States.
Vesalian Scholar Talk: An Interactive Application for Teaching Pediatric Caudal Epidural Blockades
Few resources exist to address the three-dimensional relationships of the surface and underlying anatomy of pediatric sacral anatomy for physicians learning to perform caudal epidural blockades (CEB), a procedure involving administration of an anesthetic into the caudal epidural space of the vertebral column.
Caitlin’s project focused on developing a novel 3D model of pediatric sacral anatomy, and incorporating this model into an interactive application to allow clinicians-in-training to visualize the anatomical relationships, size, and scale of the pediatric sacrum via real-time interaction, augmented reality, and a companion 3D printed model.
Caitlin Mock is a 2016 graduate of the Medical and Biological Illustration program at Johns Hopkins University. Prior to spending two years in Baltimore, Caitlin received her Bachelor of Arts degree in Biological & Pre-Medical Illustration from Iowa State University. She is very interested in how new technologies can affect the ways in which biomedical communicators teach and users learn medical and scientific subject matter.
Meet the Speakers + Coffee Break
3:30pm – 4:00pm | Atrium A Foyer
Session 9 – Expanding Business
4:00pm – 5:30pm | Atrium A
CEUs: 0.15 Business
The Other Side of the Coin: The Surgeon’s Perspective on Working With Biomedical Communicators
Ian D. McGilvray, PhD, MD and Albert Fung
The Toronto Video Atlas of Liver, Pancreas, and Transplant Surgery (TVASurg) is a video library of hepato-pancreato-biliary (HPB) and transplant cases performed by surgeons at the Toronto General Hospital. TVASurg is combined with highly accurate 3D computer animations, providing surgical trainees worldwide with a free-to-access educational resource and reference.
In 2014, the TVASurg group presented at the Association of Medical Illustrators (AMI) annual meeting on the topic of collaborations between surgeons and biomedical communicators. The production process, where both parties commit and contribute, was explored.
A TVASurg chief editor Dr. Ian McGilvray adds to that original conversation by providing insights from the surgeon’s perspective. He explores how working with a team of biomedical communicators has impacted his pre-planning surgery, training of surgical fellows, and helped him communicate anatomical and surgical aspects of procedures to his patients and colleagues.
Along with biomedical communicator Albert Fung, the presentation will reflect on certain pitfalls in the ever-evolving relationship between surgeons and biomedical communicators. Lessons learned by both parties while producing high-quality educational resources will be examined.
Ian McGilvray, PhD, MD, FRCSC studied medicine at McGill University, and began his residency training at the University of Toronto in 1993. During his residency he undertook graduate studies in Dr. Ori Rotstein’s laboratory, and obtained a PhD in Cell Biology. After a clinical fellowship in Transplantation and Hepatobiliary Surgery at Toronto General Hospital, he began his appointment at University Health Network in 2003. He is currently an Associate Professor in the Department of Surgery at the University of Toronto. He became editor of the Toronto Video Atlas of Surgery in 2011, with the initial idea of better capturing the hepatobiliary surgeries he and his colleagues performed at the Toronto General Hospital. He has been playing an instrumental role in ensuring the accuracy of the Atlas’ videos, and is also actively involved in the storytelling aspects of each case.
Albert Fung, MScBMC graduated from the University of Toronto with a master’s degree in Biomedical Communications in 2010. His masters Research Project, a 3D computer animation describing the Axillary Lymph Node Dissection procedure, inspired the idea of a surgical video atlas complemented by computer animations. As a biomedical communicator, Albert is keenly aware of the unique challenges found when conveying the minute details of each surgical case, and looks to further his skills in storytelling as the video atlas continues to expand. Albert spends his spare time producing collaborative projects in an artist collective, and crafting/animating quadrupeds for an upcoming indie video game.
From Service to Product: Medical Illustration in Tech
Digital health technology’s growth is rapidly accelerating. There is a need for medical illustrators in this rapidly growing industry, but neither side is fully aware of each other. Where does medical illustration fit in? This presentation gives a brief overview of current and emerging trends and products that are transforming healthcare. Andrew Tran also shares a personal journey into the health tech industry as a product designer.
Andrew Tran is a product designer for health and biotech. He’s a founding designer at Vave Health, and principal of Kandeo Studios. Before obtaining his MScBMC from the University of Toronto in 2014, Andrew spent five years in academia and biotech as a preclinical researcher.
Who’s hanging where now? A look at major social media channels by the numbers
This exciting presentation takes a close look at what’s happening in the ever-changing, dynamic world of social media. Émilie Lacharité will take you through the most popular and emerging online channels and look at trends for various age groups. We’ll delve into each of the major channels and take a closer look at what each is good for, not good for, what the user profiles look like and how businesses are using them. We’ll also look at social media successes and failures from a business perspective, with a preference for the promotion of visuals.
Émilie Lacharité is Digital Content Editor at the Canadian Medical Association Journal in Ottawa. She is a 2006 graduate of the University of Toronto Master of Science program in Biomedical Communications. Since then, she has worked in book publishing, in a hospital and now in medical journal publishing, all the while producing multimedia, medical illustrations, and info graphics. She also promotes the CMAJ and its articles on social media and seems to be attracted to data analytics.
Using imagery-centered digital asynchronous communication tools
When creating illustrations, getting useful feedback from clients can be challenging. When working at a location remote from the client, engaging in fruitful critical processes can be even more difficult. Arranging times for face-to-face meetings can be almost impossible, rendering teleconferencing technology impractical. While email is a valuable tool for rapid written exchange, it often fails as a functional means of efficiently receiving effective commentary from the client, particularly of the document markup variety.
Based on experience working with students as their “client” in an academic setting, this presentation will help clarify the other side of the experience. Current customized imagery-centered digital asynchronous communication tools will be described and explored.
Michael Corrin teaches in the University of Toronto’s Biomedical Communications graduate program. He has worked at Toronto’s Hospital For Sick Children (SickKids) as part of the About Kids Health team and has developed web-based professional education resources as a member of Toronto General Hospital’s Perioperative Interactive Education (PIE) group. Michael continues to collaborate with the latter, developing and evaluating a low fidelity web-based trans-esophageal echocardiography simulator. His current interests include the development of open anatomical digital-toolkits and workflows for medical illustrators.
Meet the Speakers + Networking
Vesalius Trust Bon Voyage Event
7:00 – 10:00pm | Offsite Event
(ticket purchase required)
Click here for more info and to purchase tickets!
The Vesalius Trust is entering an exciting new era in support of visual communication for the health sciences and to celebrate, we’re bringing back the Bon Voyage Party!
The Vesalius Trust is hosting the First Annual VT Bon Voyage Party on Saturday, July 23rd – the last night of the 2016 Annual Association of Medical Illustrators Meeting in Atlanta. A portion of each ticket purchased will go directly to supporting Medical Illustration graduate students through the Vesalius Trust Scholarships, and NOBODY WILL ASK YOU FOR MONEY. Just party, network, enjoy the company of the coolest people on the planet, eat some food (on us) and enjoy some drinks (on you). There will be a raffle for prizes and a cash bar (one raffle ticket included in purchase of event ticket, more available for purchase at the event).
The party will be held at a spacious Pub reserved just for us, located a short walk from the hotel. Dinner is included with your ticket!
We’ll honor our roots with a short Live-Auction for a few amazing items, including an original piece by the dearly missed David Mascaro. To participate in the Live-Auction you have to be at the Bon Voyage Party! The Silent Auction will take place on the evening of the Awards Banquet.
This year only, cover your torso with your most hideous shirt and enter into the Ugly Shirt contest. Prizes awarded for the most revolting shirts! Show your bad taste for a good cause.
Tickets are $65 for Professional and Associate Members, $25 for Students. Dinner is included in the ticket price!
Can’t make the party but still want to support Medical Illustration scholarship?
Let’s build something together. Check out our “Build a Skeleton Project”. Free will donations are always accepted.