Professional Categories
Professional Still Media
A. Didactic/Instructional – Medical illustrations that are primarily instructional in nature, which depict surgical, anatomical, pathological, or bio-scientific structures, functions, and/or processes. May be color, black and white continuous tone, or black and white line medical illustrations.
- A-1 Non-Commercial – Any didactic work that is produced primarily for the academic marketplace or other not-for-profit entities. Example 1: Figures for a peer-reviewed academic journal, or medical/surgical or health sciences textbook or atlas. Example 2: Patient education materials for not-for-profit entities.
- A-2 Commercial – Any didactic work that is produced primarily for the commercial marketplace. Example 1: Illustrations for a pharmaceutical, biotechnology, or medical/surgical device manufacturing company explaining biologic or pathologic processes. Example 2: Illustrations for a pharmaceutical, biotechnology, or medical/surgical device manufacturing company explaining how something is done.
B. Editorial – Medical illustrations that summarize the content of a publication or article by calling attention to the subject matter of the same, either as cover or inside art. All cover art, whether for a journal, magazine, or book, should be entered into this category, regardless of content.
C. Advertising and Marketing/Promotional – Medical illustrations created to attract attention to or show support for a product, business or service in the pharmaceutical, biotechnology, or medical/surgical device manufacturing industries, and all that are similar. These are generally intended to aid in selling or promoting a product/service or creating brand recognition. Work such as MOAs, sell sheets, patient information handouts or wall charts, etc. should be entered into this category, regardless of content.
D. Medical-Legal – Medical illustrations produced to provide or accompany medical documentation in legal proceedings.
E. Illustrated Text (Traditionally printed book) – illustrated books of an anatomical, pathological, medical or surgical nature. Books are judged on the quality and usage of their medical illustrations, and not on their graphic design. (Note: Entries submitted in this category that do not include medical illustrations shall not be considered for awards.)
Professional Motion Media
F. Animation – Medical visualizations of surgical, anatomical, pathological, health-related or bio-scientific structures, functions, and/or processes. May be 2D or 3D.
- F-1 Didactic/Instructional – Non-Commercial – Any work that is didactic / instructional in nature and produced primarily for the academic marketplace or other not-for-profit entities.
- Example 1: An animation created as part of a public service/public health announcement.
- Example 2: An animation created as part of a research grant or other not-for-profit entities such as NLM/NIH, DARPA and The American Red Cross.
- F-2 Didactic/Instructional – Commercial – Any work that is didactic / instructional in nature and produced primarily for the commercial marketplace.
- Example 1: A Mechanism of Action/Mechanism of Disease animation created for a pharmaceutical, biotechnology, or medical/surgical device manufacturing company.
- Example 2: DVD or web based animations created for a publishing company as part of a textbook series.
- F-3 Advertising and Marketing/Promotional Animations created to attract attention to or show support for a product, business or service in the pharmaceutical, biotechnology, or medical/surgical device manufacturing industries, and all that are similar. These are generally intended to aid in selling or promoting a product/service or creating brand recognition. (NO PERSONAL OR COMPANY DEMO REELS PLEASE.)
- F-4 Medical-Legal – Animations produced to provide or accompany, medical documentation in legal proceedings.
Professional Interactive Media
G. Interactive Media – Website or stand-alone (i.e. CD-ROM, kiosk, app) interactive media entries.
- G-1 Didactic/Instructional – Non-Commercial – Any work that is didactic / instructional in nature and produced primarily for the academic marketplace or other not-for-profit entities.
- Example 1: An interactive application created as part of a public service/public health announcement.
- Example 2: An interactive application created as part of a research grant or other not-for-profit entities.
- G-2 Didactic/Instructional – Commercial – Any work that is didactic / instructional in nature and produced primarily for the commercial marketplace.
- Example 1: Interactive application/s created as part of a pharmaceutical trade show booth.
- Example 2: Interactive application/s created for a publishing company as part of a textbook series.
- G-3 Advertising and Marketing/Promotional – Interactive programs, apps, websites, or kiosks created to attract attention to, show support for, or is intended to aid directly or indirectly in the sale of a product, business, or service for the pharmaceutical, biotechnology, or medical/surgical device manufacturing industries, and all that are similar. (NO PERSONAL OR COMPANY DEMO PROGRAMS, APPS, OR WEBSITES PLEASE.)
- G-4 Gaming – A digital interactive submission that presents the user or users with challenges or problems to undertake for fun, discovery, or education related to medicine, health sciences or life sciences.
- G-5 Interactive Textbook – A fully digital illustrated text or journal, of surgical, anatomical, pathological, health-related or bio-scientific structures, functions, and/or processes, that when completed is viewed using interactive electronic means.
- Example: iBooks, eBooks, interactive pdfs.
Professional Dimensional Media
Student Categories
Student Still Media
I. Didactic/Instructional – Medical illustrations that are primarily instructional in nature, which depict surgical, anatomical, pathological, or bio-scientific structures, functions, and/or processes. May be color, black and white continuous tone, or black and white line medical illustrations.
- I-1 Didactic/Instructional – Anatomical/ Pathological – Illustration of anatomy/pathology for identification purposes.
- Example 1: to demonstrate normal or pathological anatomy as it appears, such as would be found in an atlas of anatomy.
- Example 2: to depict a given pathology or disease process as a means to help a patient identify/recognize his/her condition, as would be found in an informational pamphlet or wall chart.
- I-2 Didactic/Instructional – Surgical/Clinical Procedures – Multipart or “critical step” illustrations depicting a multi-part procedure
- Example 1: depictions of a surgical procedure/processes.
- Example 2: clinical testing (e.g. Orthopedics: Knee Instability Tests) or clinical procedures (e.g. injection guides or tissue sampling techniques).
- I-3 Didactic/Instructional – Molecular/Biological/Life Sciences – Illustrations depicting human or animal cellular processes, lifecycles, behaviors, or functions
- Example 1: depictions of the normal or pathological function of an organ or system.
- Example 2: depictions of chemical/molecular/cellular component interactions and processes at the cellular or subcellular level.
J. Editorial – Medical illustrations designed to summarize the content of a publication or article by calling attention to the subject matter of the same, either as cover or inside art. All cover art, whether for a journal, magazine, or book, should be entered into this category, regardless of content.
K. Advertising and Marketing/Promotional – Medical illustrations, didactic or otherwise, designed to attract attention to or show support for a product, business or service in the pharmaceutical, biotechnology, or medical/surgical device manufacturing industries, and all that are similar. These mirror professional projects that are generally intended to aid in selling or promoting a product/service or creating brand recognition. Projects such as MOAs, sell sheets, patient information handouts or wall charts, etc. should be entered into this category, regardless of content.